Projects

What's live, what's shipping, what's by referral.

Ninjai
Live AI Commerce
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AI-powered commerce intelligence and tools. Product discovery, comparison, and monetization.

Ninjai is where I apply AI to the boring-but-profitable layers of commerce: product intelligence, comparison, affiliate flows, and compliance-aware workflows. The goal is not to build another chatbot — it's to monetize the layer below the interface.

Focus

Product intelligence · Comparators · GEO tools · Compliance-aware monetization

StageLive
TeamSmall
MarketsEU · UK
ModelProduct-led
MXS+
Label Media & Culture
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Experimental label for music, visuals, and limited drops. Art as system, not decoration.

MXS+ is the home for the creative side of the practice — music, visual systems, writing, and limited-run media. It's run like a label, not a content account: releases, editions, and collaborations with artists working at the edge of tech and culture.

Formats

Music releases · Visual drops · Limited editions · Writing

FormatLabel
CadenceSeasonal
ScopeGlobal
ModelDrop-based
WF
Building Agentic RegTech
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Agentic AI for incorporation, compliance, and cross-border company operations.

WF is evolving from a founder media project into an agentic RegTech layer for people building across borders. The focus is incorporation, regulatory workflows, operating infrastructure, and AI-assisted compliance for modern founders and small teams.

Focus

Incorporation · Compliance workflows · Cross-border operations · Agentic AI

StageBuilding
ModelProduct-led
MarketsEU · UK
ScopeRegTech
Partner
Selected AI Commerce Strategy
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Strategy, branding, content, advertising and AI-enabled systems for modern businesses.

I work with selected brands as a growth partner, connecting positioning, creative, paid media and commerce into a coherent system.

Focus

Brand strategy · Social media · Meta Ads · Shopify · AI workflows

AccessSelected
ModelPartner
ScopeEnd-to-end
MarketsEU · UK